Privacy Policy of MDM DREYER AG

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

The use of our website is generally possible without providing personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done on a voluntary basis as far as possible.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

With the following privacy policy, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others on the purposes and means of processing. In addition, we inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.

Our privacy policy is structured as follows:

1. Information about us
2. Rights of users and data subjects
3. Information on data processing

1. Information about us

The responsible provider of this website in terms of data protection law is

MDM Dreyer AG
Internationaler Lebensmittelhandel
Thorackerstrasse 3
CH-3074 Muri b. Bern

+41 31 950 26 66

Unsere Datenschutzbeauftragte erreichen Sie wie folgt:

Mirjam Oesterle-Dreyer
+41 31 950 26 66

2. Rights of users and data subjects

Storage period of your data

Wir bewahren Ihre Daten nur so lange auf, wie es rechtlich oder entsprechend dem Verarbeitungszweck notwendig ist. Speichern wir Daten aufgrund einer Vertragsbeziehung mit Ihnen, bleiben diese Daten mindestens so lange gespeichert wie die Vertragsbeziehung besteht und längstens so lange Verjährungsfristen für mögliche Ansprüche von uns laufen oder gesetzliche oder vertragliche Aufbewahrungspflichten bestehen.

Legal basis

We only process your personal data within the framework of the data processing principles and if a legal basis exists. This legal basis applies where it serves to issue warnings and process our contract. Otherwise, we have an interest in continuously improving our services and adapting them to your needs. This is necessary in order to further develop and finance our services and to ensure the security of our services. We assume that our interests prevail. If you have consented to data processing, this applies.

Your rights

Ihnen stehen grundsätzlich die Rechte auf Auskunft, Berichtigung, Löschung, Einschränkung, Datenübertragbarkeit, Widerruf und Widerspruch zu. Wenn Sie glauben, dass die Verarbeitung Ihrer Daten gegen das Datenschutzrecht verstösst oder Ihre datenschutzrechtlichen Ansprüche sonst in einer Weise verletzt worden sind, können Sie sich bei der zuständigen Aufsichtsbehörde beschweren.

3. Information on data processing

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

  • IP address
  • Date and time of the browser request
  • Generally transmitted information about the operating system and browser

The data collected is only used for statistical evaluations, to create customized offers and to improve the website. The website operator reserves the right to check server log files retrospectively if there are concrete indications of unlawful use.


Our website uses so-called cookies. These are small text files that are stored on your end device with the help of the browser. They do not cause any damage.

We use cookies to make our website more user-friendly. Some cookies remain stored on your end device until you delete them. They enable us to recognize your browser on your next visit.

If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases.

If cookies are deactivated, the functionality of our website may be restricted.

Use of your data for marketing purposes

We use your contact details after you have contacted us, signed up for the newsletter or otherwise given us your consent for marketing, sales and optimization purposes, which enable us to optimize our services, offer better customer service and continuously optimize our offers (mailings).

We may also use lead tracking options on our website to customize our offers to your needs.

You can object to receiving our mailings at any time. You can do this by sending an e-mail to: or by clicking on the link at the end of each e-mail.

Marketing automation with Mautic

We use Mautic on this website, an open source tool for marketing automation. It is an analysis and tracking software for the allocation and storage of usage data (e.g. browser used, last page visited, duration of visit). The software uses this information to individualize our marketing measures and better align them with the interests of each individual user. The software also helps us to better evaluate the success of individual marketing measures.

Mautic is hosted on the same server as our website in Switzerland. Data is not passed on to third parties. We collect and process data with Mautic only to the extent necessary to achieve our business objectives with you.

The way Mautic works is expressed through:

a) E-mail marketing and campaigns
Email marketing involves sending you personalized emails. These are partly based on usage behavior on the website, when reading our emails and when interacting with the links contained therein. We also send e-mails as part of campaigns.

b) Landing pages
Landing pages are special websites that have been defined as the target of advertising campaigns. They usually contain interaction options.

The software uses various technical processes to assign individual activities to anonymous profiles or – with prior consent – to the profiles of individual users:

c) Tracking pixels
In order to recognize whether, for example, an e-mail has been opened, Mautic uses so-called tracking pixels. These are used to load a small graphic from the provider’s server, which has previously been assigned to an individual user profile.

d) Personalized web links
In order to recognize whether, for example, a user calls up a link from an e-mail, Mautic adds a unique identifier to these links, which has previously been assigned to an individual user profile.

e) IP address

The IP address currently used by website visitors is transmitted to us each time our website is accessed.Mautic uses this to recognize users of the website.

The data collected in the process is as follows

  • the activity on our website
  • the number of page views and length of stay of the website visitor
  • the click path of the respective visitor
  • Downloads of files provided via the website
  • Visits to landing pages
  • Opening of emails from newsletters and campaigns

As part of a registration on the website, we collect through the use of Mautic:

  • Contact details (such as name, postal or e-mail address, telephone number).
  • Business contact details (such as your job title, the name of a business, business e-mail address, telephone or fax number).
  • the IP address of the terminal device from which the website is used (a sequence of numbers that identifies your current computer connection on the Internet)

The released data is clearly recognizable for the user by filling out a form. The data required to send the form is indicated.

Mautic is only used if you have expressly given your consent to the use of so-called “first-party cookies” when using our website for the first time. You can revoke this consent at any time by contacting the contact person named above. In this case, all tracking data collected using Mautic will be deleted immediately.

External links

Our website contains links to external third-party websites over whose content we have no influence. We accept no responsibility for the content of other websites that you may access via our links.

Contact requests and contact options

If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your inquiry – without it we cannot answer your inquiry or can only answer it to a limited extent. Your data will be deleted if your inquiry has been conclusively answered and there is no longer any mutual interest in a continuing business relationship or if deletion does not conflict with any statutory retention obligations, such as in the case of any subsequent contract processing.


With the services listed in this section, the provider can monitor and analyze data traffic and track the behavior of users.

Matomo (self-hosted) (this application)

Matomo is an analytics software program that this Application uses to analyze data directly without the help of third parties.

Personal Data processed: IP address; Usage data; Tracker.

You can prevent the storage of cookies or delete them again by making the appropriate setting in your browser.

Approved, Muri b. Bern, April 10, 2024